Business Writing, Technical Writing
Sending out your resume? Be prepared to share it with a VERY busy recruiter. TheLadders used eye-tracking software to study how 30,000 recruiters looked at resumes. They discovered that recruiters spend only 7.4 seconds on a resume before making a decision. ...
Business Writing, Marketing Writing
BY PAULA PETERS, author of The Ultimate Marketing Toolkit We are pressured to write faster and faster—and every day, that pressure has steadily grown throughout my 19 years in business. For example, in 2005, a reasonable deadline for a 1,000-word technical article...
Business Writing, Writing Email
BY PAULA PETERS, author of The Ultimate Marketing Toolkit As the daily volume of email increases in the U.S., it’s becoming harder to get responses. In fact, according to Forbes, office workers in the U.S. receive an average of 200 emails/day—and spend more than 2.5...
Business Writing, Editing, Proofreading, Technical Writing
BY PAULA PETERS, author of The Ultimate Marketing Toolkit There are lots of good ways to proofread a document quickly and efficiently, but it’s hard to be perfect—unless you use multiple proofreaders, or unless you do multiple rounds of proofreading. This is...
