Business Writing, Technical Writing
If it’s been awhile since you’ve sent out a resume or cover letter, you may be surprised by how SHORT they are today. And with so many people sending out resumes this year (unemployment has skyrocketed with the COVID-19 pandemic), you’ll want to make sure your resume...
Business Writing, Marketing Writing
10 ways the pandemic has transformed your reader — and strategies for connecting with them Emails, reports, proposals, manuals, and texts look completely different than when I started my technical writing business 21 years ago (hello — texts!). The new remote office...
Business Writing, Marketing Writing
A few years ago, a global shipping logistics company on the West Coast approached me about refreshing their newhire manual. They felt that the manual “no longer communicated the right image of their company.” Could I help? HOW I MADE THEIR NEWHIRE MANUAL LOOK MORE...
Business Writing, Marketing Writing
We are pressured to write faster and faster—and every day, that pressure has steadily grown throughout my 19 years in business. For example, in 2005, a reasonable deadline for a 1,000-word technical article might be 4 weeks. This year, however, I had a client who...
Business Writing, Technical Writing
Sending out your resume? Be prepared to share it with a VERY busy recruiter. TheLadders used eye-tracking software to study how 30,000 recruiters looked at resumes. They discovered that recruiters spend only 7.4 seconds on a resume before making a decision. Here are...
Business Writing, Marketing Writing
Study of 2 million emails shows that 4-word subject lines have highest open rates According to a recent study by Marketo, the best length for an email subject line is 4 words. Marketo reviewed open rates for over 2 million emails and found that subject lines with only...
