Business Writing, Marketing Writing
Study of 2 million emails shows that 4-word subject lines have highest open rates According to a recent study by Marketo, the best length for an email subject line is 4 words. Marketo reviewed open rates for over 2 million emails and found that subject lines with only...
Business Writing, Technical Writing
Sending out your resume? Be prepared to share it with a VERY busy recruiter. TheLadders used eye-tracking software to study how 30,000 recruiters looked at resumes. They discovered that recruiters spend only 7.4 seconds on a resume before making a decision. Here are...
Business Writing, Marketing Writing
We are pressured to write faster and faster—and every day, that pressure has steadily grown throughout my 19 years in business. For example, in 2005, a reasonable deadline for a 1,000-word technical article might be 4 weeks. This year, however, I had a client who...
Business Writing, Writing Email
As the daily volume of email increases in the U.S., it’s becoming harder to get responses. In fact, according to Forbes, office workers in the U.S. receive an average of 200 emails/day—and spend more than 2.5 hours reading and replying to emails each day. This...
Business Writing, Editing, Proofreading, Technical Writing
BY PAULA PETERS, author of The Ultimate Marketing Toolkit There are lots of good ways to proofread a document quickly and efficiently, but it’s hard to be perfect—unless you use multiple proofreaders, or unless you do multiple rounds of proofreading. This is...
