Business Writing, Marketing Writing
10 ways the pandemic has transformed your reader — and strategies for connecting with them Emails, reports, proposals, manuals, and texts look completely different than when I started my technical writing business 21 years ago (hello — texts!). The new remote office...
Business Writing, Marketing Writing
A few years ago, a global shipping logistics company on the West Coast approached me about refreshing their newhire manual. They felt that the manual “no longer communicated the right image of their company.” Could I help? HOW I MADE THEIR NEWHIRE MANUAL LOOK MORE...
Business Writing, Marketing Writing
We are pressured to write faster and faster—and every day, that pressure has steadily grown throughout my 19 years in business. For example, in 2005, a reasonable deadline for a 1,000-word technical article might be 4 weeks. This year, however, I had a client who...
Marketing Writing, Technical Writing
Should you use 1 space after a period—or 2 spaces? There are lots of opinions about this, and several studies have even been done to answer this question. If you ask The Chicago Manual of Style, they recommend 1 space after a period. But other publications argue for...
Business Writing, Marketing Writing
Study of 2 million emails shows that 4-word subject lines have highest open rates According to a recent study by Marketo, the best length for an email subject line is 4 words. Marketo reviewed open rates for over 2 million emails and found that subject lines with only...
Marketing Writing, Technical Writing
No matter what type of writer you’re looking for—technical writer, training developer, proposal writer, marketing writer, or business writer—here are 9 interview questions that I’ve used in the past with good results: Tell me about the types of documents you’ve...
