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REMOTE WORK IS RAPIDLY CHANGING BUSINESS WRITING

REMOTE WORK IS RAPIDLY CHANGING BUSINESS WRITING

Business Writing, Marketing Writing

10 ways the pandemic has transformed your reader — and strategies for connecting with them Emails, reports, proposals, manuals, and texts look completely different than when I started my technical writing business 21 years ago (hello — texts!). The new remote office...
WHY I STOPPED USING TIMES NEW ROMAN—AND WHY YOU SHOULD, TOO

WHY I STOPPED USING TIMES NEW ROMAN—AND WHY YOU SHOULD, TOO

Business Writing, Marketing Writing

A few years ago, a global shipping logistics company on the West Coast approached me about refreshing their newhire manual. They felt that the manual “no longer communicated the right image of their company.” Could I help? HOW I MADE THEIR NEWHIRE MANUAL LOOK MORE...
HOW TO WRITE A “LIGHTNING-FAST” FIRST DRAFT

HOW TO WRITE A “LIGHTNING-FAST” FIRST DRAFT

Business Writing, Marketing Writing

We are pressured to write faster and faster—and every day, that pressure has steadily grown throughout my 19 years in business. For example, in 2005, a reasonable deadline for a 1,000-word technical article might be 4 weeks. This year, however, I had a client who...
1 SPACE AFTER A PERIOD—OR 2 SPACES?

1 SPACE AFTER A PERIOD—OR 2 SPACES?

Marketing Writing, Technical Writing

Should you use 1 space after a period—or 2 spaces?  There are lots of opinions about this, and several studies have even been done to answer this question. If you ask The Chicago Manual of Style, they recommend 1 space after a period.  But other publications argue for...
THE PERFECT EMAIL SUBJECT LINE = 4 WORDS

THE PERFECT EMAIL SUBJECT LINE = 4 WORDS

Business Writing, Marketing Writing

Study of 2 million emails shows that 4-word subject lines have highest open rates According to a recent study by Marketo, the best length for an email subject line is 4 words. Marketo reviewed open rates for over 2 million emails and found that subject lines with only...
HIRING A WRITER?  Here are 9 interview questions to ask

HIRING A WRITER? Here are 9 interview questions to ask

Marketing Writing, Technical Writing

No matter what type of writer you’re looking for—technical writer, training developer, proposal writer, marketing writer, or business writer—here are 9 interview questions that I’ve used in the past with good results: Tell me about the types of documents you’ve...

Recent Posts

  • STEP-BY-STEP BEGINNER’S GUIDE TO WRITING A WINNING RFP RESPONSE
  • HERE’S WHAT A RESUME LOOKS LIKE IN 2021
  • REMOTE WORK IS RAPIDLY CHANGING BUSINESS WRITING
  • WHY I STOPPED USING TIMES NEW ROMAN—AND WHY YOU SHOULD, TOO
  • HOW TO WRITE A “LIGHTNING-FAST” FIRST DRAFT

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