Business Writing, Marketing Writing
Study of 2 million emails shows that 4-word subject lines have highest open rates According to a recent study by Marketo, the best length for an email subject line is 4 words. Marketo reviewed open rates for over 2 million emails and found that subject lines with only...
Business Writing, Writing Email
As the daily volume of email increases in the U.S., it’s becoming harder to get responses. In fact, according to Forbes, office workers in the U.S. receive an average of 200 emails/day—and spend more than 2.5 hours reading and replying to emails each day. This...
Business Writing, Editing, Proofreading, Technical Writing
BY PAULA PETERS, author of The Ultimate Marketing Toolkit There are lots of good ways to proofread a document quickly and efficiently, but it’s hard to be perfect—unless you use multiple proofreaders, or unless you do multiple rounds of proofreading. This is...
